Pocono Raceway Online Store

Interface design, e-commerce implementation with Magento Commerce

Javaleaf met with Pocono Raceway during the NASCAR Sprint Cup Series offseason and entered into a relationship to redesign their online store, which sells Official Pocono Raceway merchandise.

Their existing site worked, but having been designed and developed more than 6 years ago it was a bit behind the times in terms of both visual aesthetic and e-commerce functionality.  It operated on a proprietary e-commerce platform that lacked much of the functionality that is commonplace in today’s online marketplace, such as per-option inventory control, coupon and promotion management, and product comparisons. To bring the site up-to-date Javaleaf designed a fresh, clean and appealing new interface and migrated the site to the wonderfully full-featured and open source Magento Commerce platform.

Status: Completed April 2009