Local Pay-Per-Click Marketing (PPC)
PPC marketing offers guaranteed exposure on the major search engines.
Javaleaf specializes in localized, targeted pay per click marketing, only displaying ads to selected areas and demographics thus ensuring a maximized return on your marketing dollars.
Let the Javaleaf marketing team worry about quality score, bid management, ad variation testing, position preferences, day parting, geo-targeting, and the multitude of other technical roadblocks preventing you from achieving optimal PPC performance. Tell us what you are willing to pay for a new customer lead, and we will develop a pay per click campaign designed to meet that goal. If it can’t be done, we’ll be the first to tell you.
Over the past few years, pay per click marketing has become more complicated. The search engines have developed sophisticated algorithms to ensure the integrity of their advertising platforms is not compromised by unethical marketing practices. In doing so, less information has become available to marketers, and campaign optimization is now a very technical process.
The days of a few targeted keywords and ads leading to profit are over for most industries. Competition is fierce, and with the search engines rewarding ad “quality” over all else, you need professionals to manage your PPC campaigns to ensure your cost per click is in line with your targeted goals.
Javaleaf’s PPC marketing offering includes:
- Launch on Google, Yahoo, and MSN
- Advanced campaign structure adhering to Quality Score guidelines
- Expansive keyword document creation
- Geo-targeting/Day-parting where necessary
- Integration with Google Analytics
- Advanced placement targeting when applicable
- Targeted ad copy authoring and testing
- Revenue tracking
- Optional Phone call tracking